Saturday, January 09, 2010



Waiting to hear about the last gadget standing.

Vincent Hernandez
Trade Show Expo
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Ford, Intel keynotes and major product innovation launch International 2010 CES

In-vehicle technologies, social media and technology announcements highlight opening day
LAS VEGAS — The 2010 International CES opened its doors unveiling the next generation of consumer technology products from more than 2,500 global exhibitors, including a record number – more than 330 – of new exhibitors. Owned and produced by the Consumer Electronics Association (CEA), the 2010 International CES, the world's largest consumer technology tradeshow, runs through Sunday in Las Vegas.
Gary Shapiro, president and CEO of CEA, updated CES attendees on the state of the CE industry in a keynote address Thursday morning. Shapiro announced that the CE industry will return to revenue growth in 2010, a testament to the innovation that drives the industry and creates demand for CE products.

Shapiro spoke passionately about the need for innovation to drive the economy forward through its positive impact on consumers' lives. "Our future is bright because we are innovators. We are seeing more innovation at this show than at any show in our history," Shapiro said.
Shapiro also spoke about CEA's successful launch of the Innovation Movement to give a grassroots voice to the industry and to let politicians know that action taken by the government can help or hurt innovation. Shapiro also announced the launch of CE Cares, a new initiative to bring all that CEA does to protect and promote the health, safety and well-being of consumers under one umbrella; and CEA's new Consumer Technology Enthusiast membership category, which will allow consumers to join CEA for the first time. 
Alan Mulally, president and chief executive officer of Ford Motor Company, kicked off the 2010 International CES with an opening keynote address. Mulally gave an overview of Ford's 2009 success with Sync as an example of how smart technology integration allows Ford to better serve its customers.
Mulally announced the "myFord Touch," a new in-dash customizable interface, which will help consumers better access content and control features seamlessly, minimizing driver distraction. Ford also announced exciting partnerships with leading CE industry companies that, as Mulally stated, "allow us to increase connectivity, while decreasing driver distraction." 
Ford has already shared the Sync SDK platform with Pandora, and Twitter and developed apps for the new "myFord Touch" interface. Based on that success, Ford is now opening its platform to additional third party app developers for future connected innovation.
Thursday's Driving Connected SuperSession featured a cross-industry panel of well-known professionals from Pandora, ATX, Autonet Mobile, Dice Electronics, Kia Motors, SEMA, and DENSO America. The panel agreed that connected automobiles are a reality and discussed ways that automobiles will start to communicate with other devices, such as traffic lights and toll booths, to increase public safety and optimize driving conditions. They discussed the importance of thinking differently when designing and implementing automotive technology, including the introduction of new widgets for the car. Pandora announced that its serial protocol was being used by Pioneer, Aline and Ford to enable greater integration and control of Pandora's music while behind the wheel.
The Twitter Revolution SuperSession on Thursday morning, moderated by Steve Broback of the Parnassus Group, featured social media thought-leaders who shared real-life examples of the power of Twitter to influence, inform and interact. The panel discussed their favorite Twitter tools and sites used to monitor and measure their company or product's reach. They stressed the three keys to successful Twittering: Share value; Be human and Interact.
Thursday afternoon's SuperSession, Staying Competitive in Turbulent Times, brought together executives from AT&T, Hewlett-Packard, Woot Inc., Contorl4 and Cisco to discuss what they've done to stay ahead and remain competitive given the current economic downturn. Each company faced challenges but used this time to innovate, branch out and target markets to stay ahead of the curve.
At CNET's Next Big Thing SuperSession, IPTV was announced as the next big thing that will have the greatest influence on consumer technology this coming year. The session focused on giving consumers choice, voice and control over their content like never before. The panelists acknowledged that many challenges exist to delivering content over the top of existing cable structures, including choice of content, piracy and DRM. Consumers want to enjoy a common experience across their devices, with the selection of content they want and an easy user experience.
Paul Otellini, chief executive officer of Intel, was the afternoon keynote speaker on Thursday. Speaking to a packed audience, Otellini stated his belief that Intel's job is to invent the future. To that end, the company demonstrated a plethora of new technologies including 3DTV, as well as IPTV, a Home Energy Management System, and a new technology Intel calls Wireless Display or "WiDi". The WiDi technology has the ability to connect a PC to an HDTV for streaming photos, videos and other content.

For more information on the 2010 International CES, visit

Thursday, January 07, 2010

Microsoft keynote and major product launces kick off 2010 International CES

LAS VEGAS — January 7, 2010 – A comprehensive keynote address from Microsoft's Steve Ballmer and innovative product announcements from top technology companies fueled excitement on the eve of the 2010 International CES, the world's largest tradeshow for consumer technology. Owned and produced by the Consumer Electronics Association (CEA), the 2010 International CES opened today in Las Vegas and runs through Sunday.
"Our pre-show events created tremendous buzz on the eve of the 2010 International CES, as the world eagerly awaits the next generation of technology innovation," said Gary Shapiro, president and CEO, CEA. "The 2010 International CES will be a phenomenal show with more than 2,500 exhibitors, including a record of more than 330 new companies, showcasing more than 20,000 new technology products and services. The products unveiled this week at CES will change the face of the global technology industry."
In other pre-show news, CEA released its Global CE Sales and Forecast. According to new data from CEA and Gfk, consumer electronics sales worldwide in 2010 will generate $681 billion in retail revenue.
On Tuesday evening, the 6th annual CES Unveiled: The Official Press Event of the International CES kicked off the pre-CES media events at The Venetian. The event hosted a record number of more than 1,000 media. With 67 exhibitors, including Lenovo, Logitech, Parrott and Samsung Mobile, CES Unveiled featured the latest technology innovations including 3D TV, Netbooks, eBooks and robotic devices.

Product announcements continued on Wednesday with CES Press Day, featuring 14 exhibitor press conferences. CES exhibitors making new product announcements included LG, which announced an Ultra Slim 6.9 mm LED TV; Toshiba, which introduced CELL TV, converting all content from 2D to 3D; and Panasonic, which announced the world's largest – 65 inch – plasma 3D HDTV.

Steve Ballmer, CEO of Microsoft Corporation, delivered his second pre-CES keynote on Wednesday evening at the Hilton Center. Ballmer focused on the importance of changing screens for the television and PC, cloud computing across multiple platforms and the evolving natural user interface. Ballmer, along with Ryan Asdourian, senior product manager for Windows, showed off a wide variety of innovative Windows 7-compatible PCs and software.

Next, Robbie Bach, president of Microsoft's Entertainment and Devices Division, discussed the exclusive content available in 2010 on the XBOX Live console. Bach wowed the audience by saying the popular video game series Halo will come out with a new title, Halo Reach, in the fall of 2010. Microsoft also announced that Project Natal, its revolutionary new video game that requires no game controllers, will be in stores by the holiday 2010 season.
For the latest news and developments from the 2010 International CES, visit .

Wednesday, January 06, 2010

Qualcomm’s Dr. Paul E. Jacobs to deliver keynote

Chief Executives of Microsoft, Intel, Ford, Hisense and Nokia also 2010 CES keynote speakers

ARLINGTON, Va., -- The Consumer Electronics Association (CEA) announced that Dr. Paul E. Jacobs, chairman and CEO of Qualcomm, will deliver a keynote address at the 2010 International CES, rounding out an impressive lineup of speakers, including leaders from Microsoft, Intel, Ford, Hisense and Nokia. Owned and produced by CEA, the 2010 International CES, the world's largest trade show for consumer technology, is scheduled January 7-10 in Las Vegas, Nev.
Dr. Jacobs' keynote address is slated for 11 a.m., Friday, January 8, in the Las Vegas Hilton Center. The 2010 show marks Qualcomm's first International CES keynote address.
"Through Paul's vision, Qualcomm has become a leader in wireless technologies, connecting consumers around the globe and providing access to information and entertainment," said Gary Shapiro, president and CEO, CEA. "We are excited to welcome Paul to the 2010 CES keynote stage and look forward to hearing his plans for Qualcomm and the future of wireless technology."
Dr. Paul E. Jacobs is chief executive officer of Qualcomm Incorporated and chairman of the company's board of directors. He has been the primary driver of Qualcomm's focus on enabling wireless data services, which make the wireless phone a tool not only for voice communications, but also for entertainment, computing and information access.
Dr. Jacobs joins other confirmed CES keynote speakers, including Microsoft's Steve Ballmer, Ford's Alan Mulally and Intel's Paul Otellini, as well as Nokia's Olli-Pekka Kallasvuo and Hisense's Zhou Houjian, who will both speak as part of the CES Technology and Emerging Countries Program. For more information on the 2010 International CES, or to register, visit

CES this week! Lots of gadgets!

Today I woke up in a panic trying to think of all the things I needed to do before driving to the Las Vegas Convention Center for the 2010 CES. I worked on the Trade Show Expo eNewsletter and was unable to finish. I will finish this later today.

I got a call from a counselor from the Art Institute Pittsburgh online school and she led me on a tour online of the Web design program. It looks great and there are lots of interesting and helpful courses. But, after 90 minute of discussing the school and looking at the online tour, I got tired and needed to hang up. I will consider this online school but I am also looking into other universities and online degrees. Next week I visit ITT in Summerlin.

Well, time got past me and I needed to shower and drive to the LVCC. After a finishing a few errands, including a stop at Jack in the Box, I arrive at the Las Vegas Convention Center. As I walked to the Media Room I realized there was still a lot of work being done at the LVCC for CES. I thought the show opened today but I was wrong. The floor opens tomorrow.

When I arrived at the Media Center I was told I did not have press credentials. Thankfully the women at the window was very helpful and after showing my ID and business card I was able to acquire the correct press credentials. I got my lunch tickets but more importantly I received my ticket for the FREE CES Computer bag.

More tomorrow but now I have my badge and I can breath a bit easier. For more CES and trade show news. visit: Trade Show Expo. Also, follow me on Twitter, Facebook and LinkedIn.